Biography - Joe Greenwell
Joe Greenwell was appointed to the role of Chairman, Ford of
Britain, on 1 January 2009.
Joe Greenwell is also the 2009 president of the UK automotive
industry's trade organisation, the Society of Motor Manufacturers
and Traders and he is President of BEN, the Motor and Allied Trades
Benevolent Fund.
Prior to his appointment to these positions, Joe Greenwell was
Vice President, Government Affairs, Premier Automotive Group and
Ford of Europe, from 1 September 2005.
Greenwell's responsibilities included helping to develop and
co-ordinate Ford Motor Company's strategy with Government and other
official bodies in the European region.
Prior to this position, Joe Greenwell was Chairman and CEO of
Jaguar and Land Rover where he was responsible for overseeing sales
and production expansion at Land Rover and setting in train
necessary structural changes at Jaguar.
Previously, he had been Vice President, Marketing and
Operations, since August 2002. In that role, he was responsible for
Ford of Canada, Ford of Mexico, Worldwide Direct Market Operations
and Global Marketing.
Prior to that, Joe Greenwell had been Vice President,
Communications and Public Affairs, Ford of Europe and had performed
the same role at Jaguar Cars.